Learn the Million Dollar Franchise Sales Funnel
Free 3-Hour In-Person Live Workshop
Stop losing franchise leads who should be signing. Learn the exact sales funnel behind $48.5M+ in franchise sales.
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  Hub Southern Cross, Level 2, 696 Bourke St, Melbourne VIC | 26th March 2026​​​​​​​  
  Doors 8:30am · Starts 9:00am · Ends 12:30pm​​​​​​​  
  3 Hours  
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  Free  
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  Limited Seats  

​​​​​​​Secure Your Free Seat Now

Fill out the details below to claim your spot in Melbourne. No credit card required.

Tired of Leads That Ghost, Stall, or "Think About It" Forever?​​​​​​​ 

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 You're getting enquiries. People are interested. 
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 But then they disappear after the first call. 
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 They waste weeks of your time then sign with a competitor. 
The real root cause: If leads aren't converting, it may not be a lead problem. It could be a process problem.

 The Million Dollar Franchise
​​​​​​​Sales F​​​​​​​unnel
 

In 3 hours, you'll learn the foundations of the same systems we've used to generate
​​​​​​​$48.5M+ in franchise sales.

What You'll Walk Away With

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 Framework #1​​​​​​​ 
 

The Ideal Franchisee Avatar Framework​​​​​​​  
 Stop attracting tire-kickers. Start attracting serious buyers.​​​​​​​ 
 Define your perfect buyer using the 5 Levels of Buyer Awareness. 
 Map their real vs emotional problems. 
 Identify fears, frustrations, and aspirations. 
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 ✦ Walk out knowing exactly who to target and what messaging converts them. 
 

 Framework #2 
 

The "Speed-to-Lead" Formula​​​​​​​  
 Stop leads going cold in the first 72 hours.​​​​​​​ 
 Learn the 3-Day Call Rule: the exact call, SMS, and email sequence that keeps leads engaged. 
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 ✦ Speed wins deals. Slow follow-up loses them.​​​​​​​ 
 

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 Framework #3 
 

The High-Converting Info Session Structure​​​​​​​  
 Get applications submitted. Not "I'll think about it."​​​​​​​ 
 Run group info sessions that create urgency, control the flow, and move buyers to action. 
 Includes: framework structure, scripts, and positioning strategies. 
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What to Expect on the Day​​​​​​​

An intimate, hands-on workshop where you learn the franchise sales system.
 Expert-Led Training​​​​​​​ 
Learn directly from Susana and Paul in an intimate seminar setting.
 Hands-On Frameworks 
Build your sales funnel with proven templates and live guidance.
 Franchisor Networking 
Connect with other franchise owners and share insights.

This Workshop Is For You If...

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 You're a franchisor struggling to convert enquiries into signed franchisees 
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 You keep losing deals to "I need to think about it" 
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 Your follow-up is inconsistent or non-existent 
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 You want a proven system instead of winging every conversation 
Not for you if you want shortcuts without doing the work.

Learn From Experts Who've Actually Sold Franchises

$48.5M+ in franchise sales. 50+ businesses helped. 30+ years combined experience.

$48.5M+

In franchise sales

50+

Businesses helped

30+ Yrs

Combined experience
 Susana Hands 
The Franchise Lady® | Co-Founder, FranIQbiz
15+ years as franchisee, franchisor, and franchise sales expert 
$38.5M+ generated in franchise sales 
28+ businesses converted to franchise models 
Built and exited her own franchise (7 sold in year one) 
 Paul Antonelli 
Founder & Franchise Expert
15+ years building and scaling franchise businesses 
60+ franchisees in his network 
Helped 20+ business owners launch their own franchises 
Founded Resicert, grew it to 8 figures 
This is a proven system from people who've done it, and they'll be in the room answering your questions.

Learn From Experts Who've Actually Sold Franchises

$48.5M+ in franchise sales. 50+ businesses helped. 30+ years combined experience.

$48.5M+

In franchise sales

50+

Businesses helped

30+ Yrs

Combined experience
 Susana Hands 
The Franchise Lady® | Co-Founder, FranIQbiz
15+ years as franchisee, franchisor, and franchise sales expert 
$38.5M+ generated in franchise sales 
28+ businesses converted to franchise models 
Built and exited her own franchise (7 sold in year one) 
 Paul Antonelli 
Founder & Franchise Expert
15+ years building and scaling franchise businesses 
60+ franchisees in his network 
Helped 20+ business owners launch their own franchises 
Founded Resicert, grew it to 8 figures 
This is a proven system from people who've done it, and they'll be in the room answering your questions.

 Your 3 Hours at a Glance 

Framework 1
The Ideal Franchisee Avatar 
Framework 2  
The Speed to Lead Formula 
Framework 3 
The High Converting Info Session Structure 
Q&A 
Get Your Questions Answered Face-to-Face 
Included: 
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Face-to-face Q&A with Susana and Paul 
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Networking with other franchisors 
Actionable frameworks to take home 

 Limited Seats. Small Room. Real Access.​​​​​​​ 

This isn't a 500-person conference. You'll work directly with Susana and Paul. Ask questions. Get feedback.
We're capping attendance to keep it valuable.

Frequently Asked Questions

Yes. 100% free. No credit card. No hidden fees.

This is live and in-person only. Register anyway. We'll notify you if we produce recordings or schedule future sessions

We'll share info about our full Franchise Sales Accelerator program for those who want the complete system and continued support. Zero obligation. You'll leave with real value either way.

Doors open at 8:30am. The workshop kicks off at 9:00am sharp and wraps up at 12:30pm.

Just yourself and a pen. We'll handle the rest.

 100% Free      
No Credit Card​​​​​​​     
Limited Seats​​​​​​​    
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